The best posts show real work and real people. Before and after install photos, quick tips for homeowners, seasonal maintenance reminders, rebate updates, team introductions, customer reviews, and short behind the scenes videos all perform well. We build your content plan around the services you want to sell more of. Most contractors just post pictures of finished installs or complicated parts of the job, this confuses home owners and is often more for peers vs prospects. The key is context and story telling. When were talking to people who don't know what they are looking at in the picture, the key to success is making people feel something. Learning, laughing, smiling, and feeling connected is easier with people vs equipment. Try to have eye contact in each post and share something a stranger might understand and enjoy.

Consistency matters more than volume. For most contractors, a few quality posts a week is plenty. We schedule weekly posts that line up with your Google Business Profile updates and any other marketing campaigns you're running, so your message stays consistent everywhere homeowners find you.

Indirectly, yes. Active social profiles, consistent business information, and content that answers real customer questions all help Google and AI tools understand who you are and what you do. When your social media, website, and Google profile all tell the same story, you're more likely to be the company they recommend. Active engagement in forums and facebook groups will help a lot with your AI rankings too.

UGC stands for user generated content. It's real, authentic videos and photos, often filmed by creators or customers, that feel more like a recommendation than an ad. Homeowners trust it far more than polished marketing, and it's one of the best performing types of content for trades businesses right now. This is ideal if you don't have time or desire to be the face of the company. Maybe you are setting up to sell and need to remove your face from the branding, or you just don't have time. It really helps grow the page and hiring a professional to deliver quality videos can make a huge difference in your pages performance.

Yes. Not every contractor wants to be the face of their brand, and that's fine. We can work with UGC creators, your team, job site footage, and customer stories to create content that still feels personal without putting you in front of the camera.

It depends on your time and how involved you want to be. We offer everything from advice and strategy for teams who want to run it themselves, to scheduled weekly posting, all the way up to full social media management and UGC content creation. You choose the level of support that fits your business.

Absolutely. Rebates are one of the most shared and saved topics for homeowners, and posts that explain programs like CleanBC, BC Hydro, and FortisBC incentives in plain language get strong engagement. We keep your rebate content accurate and up to date as programs change. The "click here to get the rebate today" or "this many dollars in rebates available" posts and ads stopped working in 2024. Customers are savvy and they have seen the bait and switch, especially with the income qualified program marketing that has happened. By explaining rebates, giving real life examples of people who got the rebates, and customer testimonies will be a better approach than just a poster saying what the rebate amount could be. Customers want to understand.

Most businesses start seeing stronger engagement within the first couple of months. Real trust and brand recognition build over three to six months of consistent posting. Social media is a long game, and the contractors who stick with it become the names homeowners remember. We typically find you will get the best results after 12-18 months when you've been consistent for a year and its now heating season or cooling season again. Once those key seasons hit and you have the long track record of posting, thats where the magic happens.

Facebook and Instagram are the best starting point for most trades contractors, since that's where local homeowners spend their time. YouTube is huge too. Google owns it, so YouTube videos often show up right in Google search results and get pulled into AI answers. A simple video answering a common homeowner question can keep bringing in views for years. Google Business Profile posts matter just as much, because they show up right where people search. We help you focus on the platforms that actually bring in work, instead of trying to be everywhere at once.

It depends on who your followers actually are. Are most of them friends, family, and other contractors, or are they homeowners in your community? Are they local businesses and community organizations, or people who might actually need a new furnace this winter? A big following doesn't mean much if it's full of people who will never hire you.

We assess your following to show you how much gold is really in there and the right way to mine it. From there, we use tools like Instagram trial reels, which show your content to people who don't follow you yet, and targeted boosting to put your posts in front of local homeowners outside your current audience. That's how you grow a following that actually books jobs.