Yes, when it's set up and managed properly. Google Ads puts you in front of homeowners at the exact moment their furnace quits or they start shopping for a heat pump. The contractors who say it doesn't work are usually paying for bad keywords, sending clicks to their homepage, or not tracking calls.

A good rule of thumb is to keep your cost per lead under your hourly rate. If one hour of billable work covers the cost of the lead, you're in a strong position before the job is even quoted. Emergency repair and heat pump leads cost more than maintenance leads because the job values are higher, and we've generated leads for our clients for as low as $20 and some range upwards of $150-200. The number that matters most is cost per booked job, not cost per click.

You can see calls within the first week, but campaigns usually hit their stride in 60 to 90 days. That's the window where we cut wasted spend, sharpen targeting, and let Google learn which searches turn into booked jobs.

Sometimes, and it's decided case by case. Every manufacturer and program has its own co-op rules, and some are far more flexible than others. Brands like Moovair give more room to work with, while Trane and FortisBC are much stricter about what qualifies. We learn your brands' protocols inside and out, then build a campaign designed to fit within their co-op guidelines wherever possible.

Absolutely. Homeowners actively search for heat pump rebates in BC, and ads that mention programs like CleanBC, BC Hydro, and FortisBC incentives tend to get more clicks and more calls. We make sure your rebate messaging stays accurate and up to date as programs change.

Traditional wisdom says let the people who do it every day do it. You wouldn't want a homeowner installing their own furnace, and the same goes for marketing. Running Google Ads well is a lot more than turning on a campaign. It means researching keywords, building a dedicated landing page for every service, installing tracking tags, setting up call and form tracking, testing that every conversion fires correctly, writing and testing ad copy, blocking wasted searches every week, adjusting bids, managing your budget against return on investment, shifting campaigns between heating and cooling seasons, updating rebate messaging as programs change, and troubleshooting whenever Google changes something on its end. Most contractors simply don't have the time, and that's where we come in. If you want professionals running your ads so you can focus on the work, we handle all of it.

That said, many of you have a receptionist or office staff who aren't busy enough to fill their days. We have a program for that too. We build the landing pages, set up the tracking, and handle the technical troubleshooting, then work alongside your team so they can run and adjust your campaigns with confidence. And if you have the time and the desire to learn it yourself, we offer courses and coaching programs to get you there.

We track your campaigns at every stage, from the first view to the booked job. First, we watch your views and clicks to see how often people who see your ad actually click on it. Then we track conversions, meaning the calls, form fills, and click to call leads that come from those clicks, and we tie each one back to the ad and keyword that produced it. The goal is to keep your cost per conversion under your hourly rate. Some of those conversions will be estimates, but with a closing rate above 30% and normal margins, the math works well for every install job.

That's where your closing rate comes in. Many technicians aren't naturally strong at closing or phone etiquette, so we audit your calls to make sure every lead is handled well. We also help you track your ratios on your side, from lead to estimate to booked job, so you know exactly where jobs are being won or lost. If your team needs help closing more of those leads, we offer training for that too.

A dedicated landing page almost always wins, and it comes down to how people search today. More and more homeowners are asking AI tools and search engines their questions directly. Those robots sort through the search results and the information on your website, try to find the best match, and bring that answer back to the person. From there, the homeowner has to feel their question was answered and feel ready to pick up the phone.

Your homepage and your landing pages both go through that same matching process, but they have very different jobs. Your homepage is built to build credibility. It tells people who you are, what you do, and the whole story of your company so they can trust you. It's company specific.

A Google Ads landing page is problem specific. It's designed to sell the one service being promoted, answer the exact question someone searched, and get them to call or fill out a form after a single page view. When the page matches the problem perfectly, you get more leads for the same budget.

Year round, with the budget shifting by season. Heating services lead in fall and winter, cooling and heat pump installs pick up in spring and summer. We adjust your campaigns ahead of each season so you're first in line when demand spikes.

ou don't have to outspend everyone to win. We start by maximizing your budget inside your closest municipality, then once we've captured all the available search volume there, we expand outward. Since many of these leads are estimates or service calls that need a quick turnaround, we build your targeting from where you or your staff are based and grow out from that center. That keeps drive times short and your cost per job low.

We also get specific about who sees your ads. Instead of showing them to anyone who's interested in your area, we target people who are physically in or regularly in that location, based on where their phones and laptops are actually being used. That means your budget goes to real local homeowners, not someone three cities away browsing out of curiosity. Big budget competitors spread their money thin across the whole region. We focus yours where it wins the most jobs.