Consulting

A System Built to Turn Strategy Into Booked Service and Install Work

We provide consulting built specifically for plumbing and HVAC companies, designed to strengthen how you sell, price, and operate so more of the leads coming into your business turn into booked jobs in your service area. It's not generic business advice, it's built around how service and install work actually gets closed.

Most contractors have leads coming in that never turn into real jobs, not because of marketing, but because of what happens after the phone rings. We built a unique process for tightening your sales conversations and follow up, so more high intent inquiries turn into booked work instead of falling through the cracks.

Consulting

We Help HVAC and Plumbing Companies Turn Leads Into Booked Jobs

Most contractors have leads coming in that never turn into real jobs, not because of marketing, but because of what happens after the phone rings. Our consulting is built specifically for service and install work in the trades, strengthening how you sell, price, and follow up.

We built a unique process for tightening your sales conversations and closing rate, so more high intent inquiries turn into booked work instead of falling through the cracks. The result is a phone that keeps ringing with jobs worth taking, and a team that knows how to close them.

  • Consulting built specifically for service and install work

  • Sales training that turns inquiries into booked jobs

  • A process that strengthens follow up and closing

  • Strategy sessions that keep your team improving

  • More booked jobs, less lost opportunity

A Consulting System Built Specifically for HVAC and Plumbing

From sales training to business strategy, here's how we turn every inquiry into a booked job, without the wasted opportunity.

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Sales Strategy

We work directly with your team on how to handle inquiries, price jobs, and close more of the leads already coming in.

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Follow Up Process

Our system builds a structured follow up process, so no inquiry gets forgotten or falls through the cracks.

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High Close Rate

Qualified leads turn into booked jobs more consistently, keeping your calendar full instead of your inbox.

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Ongoing Coaching

We check in and adjust strategy continuously, so your team keeps improving instead of plateauing.

Meet the Leadership Team Behind Your HVAC & Plumbing Companies Growth

With over 100 years of combined experience across marketing, sales, and the trades, our team has built a reputation for turning unclaimed funding into real, measurable results. Here are the key contacts you'd be working with directly

Shanda

– HVAC Team Lead

Morgan

– Admin Coordinator

Lindsay

– Social Media Team Lead

Kevin

– Business Coach and Sales Trainer

Rona

- Administration & Reporting

Kelsie

– UGC and Video Team Lead

Yanah

– AR & AP Lead

Shanna

– Affiliate Marketing Lead & Social Media Strategist

TESTIMONIALS

What Our Clients Say About Us

Shanda and her team at B.C. Marketing Rebates have been absolutely great to deal with. Their quality of work is unmatched and somehow find rebates to pay for most of it. We are now google guaranteed/verified, have mail out ads, google ads, Facebook ads and a great website. All of this was done quickly efficiently as well! Thanks so much! Highly recommend.

– Robert Vincenzi ~ Owner & BCPHA Membership

Great team and Shanda is really awesome to bring new ideas to companies for marketing and digital upgrades.

– Chad Paton ~ Owner & BCPHA President

Shanda and her team have been very helpful! Highly recommend for anyone looking to grow their business.

– Michael Friesen ~ Owner

Frequently Asked Questions

What does a business consultant for HVAC and plumbing companies do?

We work inside your business to fix what happens after the phone rings. That includes how your team answers calls, books jobs, quotes, follows up, dispatches, orders parts, and closes sales. It's not generic business advice. It's built around how service and install work actually gets done in the trades.

How do I increase my closing rate on HVAC and plumbing estimates?

Most lost jobs come down to the conversation, the follow up, or the price presentation, not the lead itself. We review how your team handles calls and estimates, audit real conversations, and build a clear process for quoting and following up so more of your estimates turn into booked work.

Why am I getting leads but not booking jobs?

It's one of the most common problems we see. Some people have bad leads and we can absolutely audit your lead sources first. If you know the leads are good and still calls go unanswered, callbacks happen too late, estimates never get followed up, or the person answering the phone isn't trained to book. We find exactly where the leaks are in your process and fix them, so you get more out of the leads you're already paying for.

Do you offer sales training for trades staff?

Yes. Our training programs are built specifically for frontline trades staff, including receptionists, dispatchers, and technicians. It teaches phone etiquette, booking, and how to guide customers to a yes without feeling pushy. Class sizes are kept small so everyone gets real practice.

Can government grants help pay for staff training?

In many cases, yes. Programs like the BC Employer Training Grant can help cover the cost of training your team. We help you find what you may be eligible for and support you through the application process.

Can you help set up Jobber, ServiceTitan, or Housecall Pro properly?

Yes. Most contractors only use a fraction of what their field service software can do. We help set up your booking flow, job types, customer records, and processes so your system actually matches how your business runs, and your team uses it consistently.

What are SOPs, and does my trades business need them?

SOPs are standard operating procedures, the written steps for how key jobs get done in your business. Think booking a repair, dispatching a tech, ordering parts, or handling a strata service call. Without them, everything lives in one person's head. We build SOPs that make your business easier to run, train new staff on, and eventually sell.

How do I organize staff roles in a growing HVAC or plumbing company?

As you grow, roles blur and things fall through the cracks. We map out who handles dispatch, booking, billing, parts ordering, repairs, and sales, then build clear responsibilities and handoffs between them. Everyone knows their job, and nothing gets dropped.

How can I improve dispatch and parts ordering?

Poor dispatch and last minute parts runs quietly eat your profit. We help build a consistent ordering schedule, clear handoffs between the office and your techs, and a system for tracking what's needed before the job starts. Fewer return trips means more jobs completed each day.

How do I get more strata and property management work?

Strata work can bring steady, repeat business, but it needs a different approach than residential calls. We help build strata outreach, service booking processes, and follow up systems so you can win and manage those accounts smoothly.

Do you help with marketing campaigns, events, and promotions too?

Yes. Consulting often includes planning customer appreciation events, anniversary promotions, email campaigns, trade show strategy, and seasonal offers. Everything is tied back to the same goal: more booked jobs and stronger customer loyalty.

How long does a consulting engagement last?

It depends on what needs fixing. Some businesses need a focused project, like a sales process or a software setup. Others benefit from ongoing support over several months while new systems get built and your team settles into them. We'll recommend the right scope after your free consultation.

Can an AI receptionist answer calls for my trades business?

It can, but... we're not big fans of AI receptionists as a replacement for real people. Homeowners still want to talk to a human, and a bad AI experience can cost you the job. That said, they're the right fit in some situations, like after hours, overflow calls, or busy seasons. When it makes sense, we help integrate an AI receptionist into Jobber or your other field service software and set it up so it supports your customer experience instead of hurting it. Getting that balance right is different for every company, and we tailor it to yours.

How is working with you different from hiring a general business coach?

We don't coach, we consult. Coaching teaches you new things to do, which often just adds to the list of things you wish you had time for. We come in, work alongside you, pick up the balls that are being dropped, and get them organized. Sometimes we even step into the role ourselves for a period of time to understand the real scope of the job, then build the SOPs and processes and implement them with your team. We host the trainings, run the meetings, and work with your staff day to day until the new systems actually stick.

For larger teams with managers who have the capacity, we work directly with them to set their daily method of operation (DMO) and weekly key performance indicators (KPIs). That way you know your team is on track, and they stay focused on the goals that matter instead of getting lost in the weeds.

Stop Leaving Money on the Table

Our team is ready to uncover the rebates, co-op dollars, and grants your business already qualifies for, then turn that funding into marketing and growth that actually moves the needle. Whether you're chasing your first co-op claim or scaling up your ad spend, we're here to help. Reach out now to find out what you're missing.

We're committed to helping HVAC and plumbing businesses grow by uncovering the rebates, co-op dollars, and grants they already qualify for, then turning that funding into marketing that delivers real results. From your first audit to your next booked job, we're here to make sure no money gets left on the table.

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