Sales Courses
That Build Measurable Growth
We believe in developing people so companies can grow with more ease and more confidence. When your team gains new skills, your operations get smoother, your customers get better experiences, and your bottom line gets stronger.
From communication to leadership to sales fundamentals, our training focuses on practical education that tradespeople and service teams can use immediately. Every course is designed to create more leverage in your business and more opportunity in your employees’ lives.
Our goal is to help you build a team that is skilled, confident, and capable of driving results so you can operate fully in your zone of genius while your team levels up with you.
* Upcoming *
Every Call Is A Sale
For Office Staff, Administrators, Dispatchers, And Technicians Across BC
Cohorts starting September 1st, 2026, October 1st, 2026, November 1st, 2026, and December 1st, 2026
If you work in the trades, you already know that every call, every visit, and every interaction is a chance to earn trust or lose it. This course teaches technicians and customer service reps how to communicate with confidence, handle objections, and turn everyday conversations into booked jobs and repeat customers. Taught by Shanda Williams, a marketing, business development, and sales consultant with over 19 years of experience helping trades companies grow, this program breaks selling down into skills anyone can learn and use right away.
Every Call Is A Sale gives you practical tools you can use on your very next job. You will learn how to build rapport fast, present pricing without flinching, ask for the sale naturally, and follow up in a way that turns one time customers into loyal ones. These skills help you feel more confident on site, support your team's numbers, and become someone your company relies on for growth.
You can enroll on your own or alongside others from your workplace. The goal is simple… to help you grow in your role, feel confident with sales, and open the door to promotions, higher earning potential, and new opportunities within the trades.
Here’s the reality:
✔ Most technicians and CSRs never get taught how to actually sell in the moment
✔ Every call and every job is a chance to build trust or lose it
✔ When you can handle objections and explain pricing with confidence, customers say yes more often
✔ Companies rely on people who can turn conversations into booked jobs
✔ These skills create opportunities for promotions and higher earning potential
✔ It's not about being pushy... it's about having the confidence to guide the conversation
✔ Learning how to sell makes your work easier, your role clearer, and your future stronger
WHAT YOU GET
When You Join Every Call Is A Sale, Here's What's Inside:
Everything Covered By A Trades Sales Expert
This course teaches the essential selling skills every technician and customer service rep should know. You'll learn how to build rapport fast, handle objections with confidence, present pricing without hesitation, and ask for the sale in a natural way. Even if you've never thought of yourself as a salesperson, the training is simple, practical, and built for real-world conversations on the phone and on site.
Who Should Join
This Is For You If:
✔ You work in a technician or customer service role inside a trades company
✔ You want to grow your confidence by learning how to communicate and sell in everyday conversations
✔ You want to take on higher responsibility and stand out as someone the company relies on
✔ You want to handle pricing conversations and objections without hesitation
✔ You want to increase your earning potential and grow within the company
WHO SHOULD NOT JOIN
This Is NOT For You If:
❌ You think selling skills don't apply to your role
❌ You don't want to learn anything new or improve your skill
❌You aren't willing to complete online lessons or short assessments
Course Outline
Beginner friendly sales training focused on practical tools. You'll learn how to build rapport fast, handle objections, present pricing with confidence, and ask for the sale in a natural way. The course gives you a clear system for communicating value, overcoming hesitation, and turning conversations into booked jobs. It's designed for technicians and customer service reps who want to grow into roles with more responsibility.
How It Will Be Taught:
This course is delivered through online lessons, downloadable tools, and practical exercises. Students receive worksheets and templates to apply what they learn directly to real world conversations inside a trades company. Total program time: 40 hours.
How Students Will Be Assessed:
After each chapter, you'll complete a short exam to demonstrate understanding.
A passing grade of 70 percent or higher is required to move forward.
Personalized Support 1:1
Students receive individual support to help them understand selling concepts, apply the tools, and build confidence using the system taught in the course.
Certification
Students who complete the course and achieve a grade of 70 percent or higher will receive a
Certificate of Completion.
Total Cost $12,500
Per employee
Shanda Williams
Sales, Marketing, and Business Development Consultant
With over 19 years of experience in marketing, business development, and consulting, Shanda is more than just a marketer, she is a strategist, an educator, and a true master at helping people define their value proposition and structure offers that convert. A graduate of Malaspina University College and based in Vancouver, Shanda has worked alongside contractors, tradespeople, and business owners across BC, bringing the same level of dedication and precision to every client relationship she builds.
Shanda's extensive knowledge makes her an authority in translating everyday conversations into real results. From the early days of radio ads to the rise of online marketing and social media, she has experienced the full evolution of sales and marketing and knows how to adapt with the times, teaching others to do the same.
Beyond her technical skills, Shanda is a high level communicator who understands the intricacies of working with office staff, technicians, and customer facing teams. She seamlessly navigates the balance between confidence and authenticity, ensuring that every person she trains walks away with tools they can use immediately.
Her vision is clear... to set a new benchmark for the trades industry by prioritizing clarity, confidence, and accountability in every customer interaction. As a natural mentor, Shanda is passionate about educating technicians and CSRs on how to properly represent their company while fostering the next generation of tradespeople. For her, selling is not just a transaction, it is about...
Why Training From BC marketing Rebates
BC Marketing Rebates delivers training that helps trades companies communicate with clarity and confidence in every customer interaction. Most sales or customer service courses skim the surface with generic scripts that never translate to the realities of working in a mechanical, HVAC, or plumbing operation. This program is different because it is built by someone who has lived inside the trades and marketing world and understands exactly how customers make decisions and where trust is won or lost.
Shanda brings nearly two decades of hands on experience in marketing, business development, and consulting, including building offers, structuring pricing conversations, and helping companies define their value proposition. She has worked directly with contractors, dispatchers, and office teams, giving her a practical understanding of how communication, follow up, and confidence directly impact conversion rates and repeat business.
She specializes in teaching people how to read a customer's hesitation, respond to objections without getting defensive, and communicate value clearly so the team can sell with intention, not guesswork.
Shanda breaks down how pricing conversations truly work, how to present cost with confidence, how to structure a call for consistency, and how every role in the business contributes to the customer's decision to say yes. Staff learn the exact language behind decisions... how a rushed explanation, a vague answer, or a missed follow up affects bookings, revenue, and customer trust. This training gives your team the communication skills to make stronger connections, close more jobs, support customers with clearer information, and help your business operate with confidence and control.
It is practical, direct, numbers-driven education created specifically for BC trades companies who want a workforce that understands the nuances reality behind every single client interaction that can lead to a growing role and business
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