Marketing Audit

See exactly where your marketing is working… and where it’s costing you money

Most HVAC, plumbing, and service companies aren’t losing because they aren’t trying
They’re losing because their marketing isn’t structured to convert, track, or scale.

This audit breaks down your current setup across ads, website, tracking, and follow up so we can identify what’s actually driving revenue… and what’s just noise

Marketing As a Science

Most companies say, “We just need to try it and see if it works” or “I don’t really know which part of my marketing is actually making me money”

That’s guessing

How do you know when to put more money into an ad campaign because it’s actually working?
How do you know what to cut or reduce when things slow down?

Knowing what dollars come from where is what gives you control

Knowing where your revenue is coming from… and how each part of your marketing contributes to it… is what allows you to stay nimble as your business expands and contracts

At BC Marketing Rebates, we approach marketing like a science, with our proven system.

As a team we have worked with over 2500 companies in BC and beyond as well as been in marketing for over 100 years.

(75% of our team has been in the industry since before 2008)

We build a strategy based on real experience in HVAC, plumbing, and service businesses across BC… then we test it

We track everything… leads, calls, conversions, and revenue
Then we adjust based on real data to improve results and scale what’s working

That’s the difference

Most business owners didn’t start a company for a fun, expensive hobby


They want predictable growth, strong margins, and scalable profit

Thats What We Do!

Marketing Key Terms

Here are key terms everyone who is buying, selling or learning about marketing should know

  • Media Buying - Paying to access other peoples "audience" with your message

  • Digital Marketing - Anything you do online to get customers… websites, Google ads, social media, email, etc. If it happens on a phone or computer and brings in business, it’s digital marketing

  • Geo Targeting - Choosing exactly where your ads show… cities, neighborhoods, or service areas so you’re only paying to reach people you can actually service (all media should be geo targeting for you)

  • Reach - How many different people see your ad… more reach means more eyeballs, not always more customer

  • Frequency - How many times the same person sees your ad… too low and they forget you, too high and they get ignored and you waste money

  • Scaling / Scalable - Scaling means putting more money into something that’s already working to get more results… scalable means your ads, systems, and team can handle that growth

  • A/B Testing or Split Testing - Running two versions of something to see what works better… ads, headlines, or landing pages… let the data decide

  • SEO - Search Engine Optimization - Getting your website or Google profile to show up when people search things like “heat pump repair near me” without paying for ads

  • Google My Business Profile - Your business listing on Google that shows in maps and local searches… reviews, photos, and updates here directly impact how many calls you get

  • Facebook Pages vs Profiles - Profiles are personal accounts… Pages are for your business where you run ads, post content, and build your brand

  • Posts vs Ads vs Boosted - Posts are free content… Ads are built properly with targeting to generate leads… Boosted posts are a quick push but usually less effective than real ads

  • Pixel - A tracking tool that shows you what people do after clicking your ad… helps you see what’s actually working and what’s not - and help your ads follow people around the internet

  • Cookies - Small bits of data saved in someone’s browser that help track what they do online… used to understand behavior and helps your ads follow people around the internet.

  • Domain/URL - Your website address… like yourdigitalbusiness.com… it’s how people find you online

  • Website Hosting - Where your website lives on the internet… if hosting is slow or unreliable, your site will be slow or go down

  • Automation - Systems that run tasks for you… like follow up emails, texts, reminders, and review requests without you doing it manually every time

  • AI - Tools that help you work faster and smarter… used for writing, analyzing data, responding to leads, and improving efficiency across your business

  • COOP - Supplier or partner money that helps pay for your marketing… if you’re not using it, you’re leaving money on the table

    Branding / Awareness - How people recognize and remember your company… your name, reputation, and presence before they even need your service

  • CTA / Call to Action - The next step you want someone to take… call now, book a service, request a quote… this is what turns attention into action

  • Funnel - The path a customer takes from first seeing you to becoming a paying customer… awareness, interest, decision, and action

  • Conversions - When someone takes the action you want… calls, fills out a form, books a job… this is what your marketing is supposed to create

    Tracking - Measuring what’s happening in your marketing… where leads come from, what ads work, and what actually brings in revenue

  • ROI - Return on Investment… how much money you make compared to what you spend… if you spend $1,000 and make $5,000, your ROI is strong

  • Leads - People who reach out or show interest in your service… calls, form fills, messages… not all leads turn into jobs, but they’re the starting point

Theres Money on the Table.... Lets Go Get It!

You don’t need to have everything figured out before you start

Most businesses don’t

What you do need is the right direction… and the right partner to help you improve as you grow

There is opportunity sitting inside your business right now


In your marketing… your follow up… your customer experience… and your referrals

Our job is to help you find it, fix it, and scale it

You know your trade… we know ours

As you continue to invest in your business, our team works alongside you to refine the areas you’re unsure about

• Not sure how to calculate your numbers or track performance… we’ll help you build it
• Getting leads but struggling to close them… we’ll guide you on improving sales
• Want more repeat customers, referrals, and reviews… we’ll help you systemize it
• Not using all your Co-Op... we'll make sure we factor every dollar in and submit before every deadline

You don’t need to solve everything today

Build a Business That Works With You… Not One That Traps You

Most companies try to grow by doing more themselves

We help you grow through leverage

OPM… Other People’s Money
Using COOP and supplier rebates to fund your marketing so you’re not carrying the full cost

OPT… Other People’s Time
Building systems, automation, and support so your business doesn’t rely on you for everything

OPP… Other People’s Platforms & Products
Leveraging the right channels, partnerships, and offers to grow faster without reinventing the wheel

This is how you build a machine that scales… without burning out or getting stuck doing everything yourself




Support + Reassurance

You’ll have a team in your business helping you make educated decisions as you go

Marketing matters… but so do the systems and understanding behind it


That’s how we will help you create:

• More raving fans
• Better customer retention
• Stronger referral flow
• More predictable growth

The easiest way to grow a business is one step at a time… and we’ve got you!

Get in touch

Email: [email protected]

Phone: 604-373-5299
Location Hours
Monday - Friday 9am - 5pm
Weekends & Holidays - Closed