Courses
That Build Measurable Growth
We believe in developing people so companies can grow with more ease and more confidence. When your team gains new skills, your operations get smoother, your customers get better experiences, and your bottom line gets stronger.
From communication to leadership to sales fundamentals, our training focuses on practical education that tradespeople and service teams can use immediately. Every course is designed to create more leverage in your business and more opportunity in your employees’ lives.
Our goal is to help you build a team that is skilled, confident, and capable of driving results so you can operate fully in your zone of genius while your team levels up with you.
* Upcoming *
Know Your Numbers
For Office Staff, Administrators, Dispatchers, And Technicians Across BC
Cohorts starting January 1st, 2025, February 1st, 2025, and March 1st, 2025
If you work in the trades, you already know that every decision you make has an impact on the job. This course teaches office staff, administrators, dispatch professionals, and technicians how to understand the numbers behind everyday work so you can feel more confident, more capable, and more prepared to take on higher responsibility. When you understand how costs, overhead, and pricing actually work, you become someone your company relies on and looks to for growth.
Know Your Numbers gives you practical tools you can use right away. You’ll learn how to separate direct and indirect costs, understand true hourly rates, follow overhead, and recognize what makes a job profitable or unprofitable. These skills help you communicate more effectively, support smarter decisions, and become a stronger asset to your company.
You can enroll on your own or alongside others from your workplace. The goal is simple… to help you grow in your role, feel confident with financial concepts, and open the door to promotions, higher earning potential, and new opportunities within the trades.
Here’s the reality:
✔ Most people working in the trades never get taught how the business actually makes money
✔ Understanding costs, overhead, and pricing makes you far more valuable in any role
✔ When you know how margins work, you communicate more clearly and avoid mistakes
✔ Companies rely on people who understand the financial side of the job
✔ These skills create opportunities for promotions and higher earning potential
✔ It’s not about being an accountant… it’s about having the confidence to make decisions
✔ Learning your numbers makes your work easier, your role clearer, and your future stronger
WHAT YOU GET
When You Join Know Your Numbers, Here’s What’s Inside:
Everything Covered By Trade Financial Experts
This course teaches the essential financial fundamentals every trades professional should know. You’ll learn how to understand the real cost of a job, how overhead impacts pricing, and how to calculate a true hourly rate so the company stays profitable and predictable. Even if you’ve never looked at financials before, the training is simple, practical, and built for real-world application.
Who Should Join
This Is For You If:
✔ You work in office administration, dispatch, or technical support roles inside a trades company
✔ You want to grow your confidence by understanding how decisions affect profitability
✔ You want to take on higher responsibility and stand out as someone the company relies on
✔ You want to understand costs, overhead, and pricing so your work feels easier and clearer
✔ You want to increase your earning potential and grow within the company
WHO SHOULD NOT JOIN
This Is NOT For You If:
❌ You think financial concepts don’t apply to your role
❌ You don’t want to learn anything new or improve your skill set
❌ You aren’t willing to complete online lessons or short assessments
Course Outline
Beginner-friendly financial training focused on practical tools. You’ll learn how to identify and separate costs, track overhead, understand true hourly rates, and price jobs with confidence. The course gives you a clear system for evaluating profitability, supporting decisions, and preventing unnecessary loss. It’s designed for office staff, administrators, dispatch, and technicians who want to grow into roles with more responsibility.
How It Will Be Taught:
This course is delivered through online lessons, downloadable tools, and practical exercises. Students receive worksheets and templates to apply what they learn directly to real-world situations inside a trades company. Total program time: 40 hours.
How Students Will Be Assessed:
After each chapter, you’ll complete a short exam to demonstrate understanding.
A passing grade of 70 percent or higher is required to move forward.
Personalized Support 1:1
Students receive individual support to help them understand financial concepts, apply the tools,
and build confidence using the system taught in the course.
Certification
Students who complete the course and achieve a grade of 70 percent or higher will receive a
Certificate of Completion.
Total Cost $12,000
Per employee
Robert Isaac
Plumbing Company Owner and Project Coordinator
With nearly 20 years in the industry, Robert Isaac is more than just a plumber, he is a leader, an educator, and a strategist dedicated to redefining excellence in the trades. A proud father of two, Rob is as committed to his family as he is to his craft, bringing the same level of dedication, precision, and integrity to both. Rob’s extensive knowledge makes him an authority in designing and executing systems that do not just meet industry standards but exceed them. His expertise in hydronic heating design ensures that every system he installs is optimized for performance, efficiency, and longevity.
Beyond technical skills, Rob is a high level communicator and project manager who understands the intricacies of working with builders, designers, and homeowners. He seamlessly navigates the complexities of custom home construction and large scale renovations, ensuring that every project is delivered with precision and professionalism.
His vision is clear… to set a new benchmark for the industry by prioritizing quality, transparency, and accountability. As a natural mentor, Rob is passionate about educating homeowners on how to properly steward their homes while fostering the next generation of tradespeople. For him, plumbing is not just pipes, it is about creating lasting systems, building connection, and elevating the industry one project at a time.
Kevin Zheng
Kevin Zheng is a sales professional with more than 20 years of experience across hospitality, service, sales, and entrepreneurship. In the tech sector, Kevin works with global sales and marketing teams to refine their outreach, strengthen customer journeys, and sharpen how they communicate value. His work centers on turning complex products into clear, compelling stories that drive adoption and long-term engagement. Before moving into tech, Kevin spent six years in biotech sales, supporting researchers and commercial teams through high-impact purchasing decisions. He earned recognition for simplifying technical challenges and consistently exceeding sales targets. Through Canary Trade Crafting, Kevin brings this blend of hands-on sales experience and customer-retention expertise to tradesmen who want to build stronger businesses rooted in trust, clear communication, and steady follow-through..
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